Module 4: assignment 3 – essay (ritz-carlton-marketing

 

Instructions:
You are required to write an essay of 300-500 words. 

Essay:

Explain why price elasticity matters to marketing managers. Identify two ways in which the Ritz-Carlton Hotel in Maui, Hawaii, prices its rooms based on transaction characteristics and how Ritz-Carlton can utilize price elasticity to attract consumers.

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